Pinterest - how it works for business in 2020

Whether you like it or not you need a channel to sell your business. The advancement in the internet has given us better ways to market product and services. With the right strategies, social networks like Pinterest can be very effective in marketing contents. They provide one of the best ways you can meet a large audience.  This article is focused on Pinterest and how it works or business.

Below is everything you may want to know about Pinterest and How you can use it for business in 2020. But before that, let's define what Pinterest is

What is Pinterest?

Pinterest is a social media platform where people share their interest as “pins”. People share anything that may interest them. This includes photos, videos, etc. Pinterest’s main goal is to help peoples lifestyle by creating an environment where they can share interest and also meet people with the same mind as they are. So through their interest, they can connect with people all over the world.

With Pinterest, you can do almost everything you do on a Facebook post. You can like, share or comment on pins. You can even embed pins in your blog. These and many more are what you can use Pinterest for.

Benefit of Pinterest For Business

Pinterest is free of charge

Just like Facebook and Twitter, Pinterest is free of charge. The only time you pay to use Pinterest is when you want to promote your business through their ads option. However, this does not stop you from reaching the audience through the platform.

Pinterest has a lot of people using it.

There are millions of people who use Pinterest, especially in the United States.  According to Business Insider, the site is the third most used social network in the United States after Facebook and Instagram. This has led to the significant growth of the company that it became a billion-dollar business at the end of the year. The growth was as a result of the increasing advert demands and its growing use for optimization of products.

Pinterest is a good source of traffic.

Pinterest is not just a platform where you share interests. It can generate good traffic for your business. Website owners use Pinterest as one of the major source of traffic for their sites. It is one of the best media to get SEO.  When you share a pin it links back to your website thus encouraging them to engage your website mote. Through this, you will improve your rank and Google will consider your domain authority high.

Read: what can twitter be used for

One good thing about Pinterest is that post you share can always give you traffic, unlike when you share them on Facebook or Instagram. There is no “current” or “old” content on Pinterest. New users will always be directed to view your content even if you post it a long time ago.

How to use Pinterest for business

Pinterest is one of the best digital marketing channels for business. With the right strategies, Pinterest can give your business the look it wants. 

Create a Pinterest account.

Pinterest has two types of accounts – business and personal. The personal account is meant for personal use i.e. if you want to just post pins for fun.

The business account has more features than the personal Pinterest account. This account is best for business as you can run paid ads and even analyze your page.

Meanwhile, you can convert an old Pinterest personal account to business account and vice versa

How to set up Pinterest for business

Setting up Pinterest is very simple. All you need an email address to register. It’s always preferable to register a business account if you want to do more than just posting liking or sharing content on Pinterest.

Here is how to register a business account on Pinterest.

• Visit Pinterest’s business page
• Click on “create” button
• Enter your email password and age or signup with Facebook or Gmail account.
• Click on “create account”. You will be taken your account.
• Go to the “settings” section and set up your business account.
• If you want to switch from business account to personal account or vice versa, you can also do that in the “settings” sections. Here is how you can do it.
• Click on the downward arrow next to your account icon
• Click on “settings”
• Click on “Account settings”
• Under account changes click on “convert to business account” or “convert to business account”

 

Creating pin

Once you’ve created an account the next thing is to create a pin. You can create pins for anything at all. You can even create multiple pins for a single content on a website.

You must always keep your pins simple and descriptive. This is because you want to ensure people click on your pin. So you need to utilize the little text character spaces and utilize Pinterest for business as much as possible.

A 1000 by 1500 px pin size is best for business

Pins can be created using any graphic design software like Canva or Photoshop. You can also hire freelancers on Fiverr or Upwork to create quality pins for you at a very cheap price.

Join Pinterest Group Boards

One of the key strategies to use for Pinterest business marketing. You may find it difficult to build audiences without these Group Boards. As a new user, these Group Boards are one of the ways to grow followers.

A Group Board is similar to the Facebook Group. It is a board containing people where people with similar interest can pot pins. Different persons can post pins to this board.

You can search or topic of your interest on Pinterest to join a Group Board. Once you have found a Board, open it up to know the requirement or joining them. Some Group Boards may require you message the admin before joining them.

Sites like pingroupie.com can also help get lists of Pinterest Group Boards you can join. When you type in the topic of your choice it's going to bring out lists of Pinterest Group Boards based on the topic you searched.

Automate your pins

The next strategy is to autopin your pins. Though you can always post pins manually, it’s good to find a way to autopost pins. One of the software that will help with this is Tailwind.

This website has features that can help you schedule pins in advance.  With this tool, you can also join communities related to your niche. Also, this tool allows you to pin successful pins throughout the day at optimal times.

 Tailwind is available for less than 100USD

Monitor the progress of your pins

One good thing about Pinterest is that you can easily monitor your pins. The business version of Pinterest has features which will allow you to monitor your traffic. There you can see who clicks on your pins and who visit your websites through it.

You can also use Google analytic to track the traffic of your pins. Google analytic can show you metrics on which “pin” brought more traffic to your websites.

 

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